Iscriviti alla newsletter per ricevere uno sconto del 10% sul primo ordine
When we think of wine, our collective imagination immediately brings to mind glass bottles, corkscrews, wine glasses and rituals. But today, a new generation of consumers is rewriting the rules: more dynamic, more sustainability-conscious and drawn to simplicity. This is where canned wine comes into the picture.
According to Euromonitor data, canned wine consumption is steadily growing, at a rate of +10% per year globally. In Europe, the market is estimated to reach 490 million units by 2025. This is not a passing trend, but a cultural transformation linked to the way we experience and enjoy wine.
The change is being driven by a new generation: tech-savvy, environmentally conscious, and with a more dynamic lifestyle. We’re talking about people who enjoy drinking wine outdoors, while traveling, at a concert, on a boat, or after a bike ride. For them, the format matters just as much as — if not more than — the content.
Yes. And those who say otherwise probably haven’t had the chance to try a quality one yet.
Thanks to modern production technologies and specially designed internal coatings, cans now provide complete protection from light and oxygen, two long-standing enemies of wine.
The technical data speaks for itself: with the right precautions (such as BPANI coatings and careful control of SO₂ and pH), it is possible to preserve the wine’s organoleptic characteristics for more than 12 months, without alteration. What’s more, cans are durable, lightweight, and 100% recyclable.
A 250 ml format like PERLEDELLAGO offers many advantages:
The can has thus become a practical response to the needs of a lighter, more responsible and modern way of consuming wine, where enjoyment is not tied to the container, but to the experience.
Unlike many similar products, PERLEDELLAGO is not a “wine-flavoured beverage”, but a genuine white wine from a controlled and certified supply chain, presented in a smart format designed to keep up with those who drink it.
Our wine is produced in Italy by an Equalitas-certified winery and a member of FIVI. Each can tells a new story of drinking wine, while preserving the same respect as always.
Canned wine is not a fad: it is the evolution of a habit.
Drink responsibly without compromising on taste. Rediscover wine beyond its clichés, taking it to places it could never reach before.
PERLEDELLAGO is part of this change. And if you haven’t tried it yet, perhaps now is the right time.
