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If you’ve been to Brescia at least once, you know that aperitivo here has a name of its own: Pirlo.
It’s not a Spritz, it’s not a Camparisoda, and it’s not even some trendy cocktail dreamed up by a hipster bartender.
It’s an old, simple ritual: pour white wine into a glass and let the bitter “pirlo” — that is, fall in, as they say in the local dialect. Good company does the rest.
Legend has it that Pirlo was born in the years after World War II, when bars in Brescia would “dirty” white wine with red vermouth — they called it “bianco sporco,” or “dirty white.” Then Campari arrived, ice entered the picture, and Pirlo earned its reputation as the city’s official aperitivo.
Today, it is even protected as a Denominazione Comunale di Origine (De.Co.), a local designation of origin — an elegant way of saying: “This is ours, so hands off!”
For the purists, Pirlo is simple:
But we have a secret weapon.
PERLEDELLAGO isn’t just “any white wine”: it’s wine in a can, ready to take center stage at your aperitivo.
The can keeps it fresh, practical, and perfect for whipping up a Pirlo anywhere: at home, on the terrace, in the park, or by the lake.
Because a Pirlo with PERLEDELLAGO is convenient, quick, and delicious.
No need to uncork bottles or work out quantities: the can is already the perfect serving for an aperitivo. And let’s admit it: carrying out a tray of Pirlo-filled glasses made with canned wine has a whole new kind of charm.
Pirlo is more than just a drink: it’s a piece of Brescia’s identity. Making it with PERLEDELLAGO is the perfect way to honor tradition… while adding a modern twist that brings a smile to everyone who drinks it.
Because, after all, that’s what aperitivo is really about: a simple moment, done right.
